Modern Citizens

Modern Citizens was born from the merger of three creative companies, with a mission to combine tech, creativity, and culture into a single, modular offering for modern brands. The challenge was to create a brand that could hold this ambition, confident, smart, and flexible enough to speak to global clients without losing its edge.

As Head of Design, I led the full rebrand, shaping a visual identity built around the idea of expertise assembled. We created a bold, minimal system anchored by a modular logo, a confident black and white palette, and a golden thread device that runs through every asset. From pitch decks to digital platforms, the brand was designed to scale, flex, and stay sharp, expressing the intelligence and creativity behind the agency at every level.

2024

Head of Design