CO-OP Live Arena

Co-op Live is a new cultural venue built beside Manchester City’s stadium, backed by Co-op and investors like Harry Styles. The challenge was to move the brand away from its supermarket roots and create something that felt young, inclusive, and true to the spirit of Manchester. Inspired by the city’s music scene and design culture, the identity draws on Manchester’s raw energy and community pride to create something vibrant, optimistic, and culturally grounded.

I led the selected creative route, working closely with Gary Holt (CCO) and Tom Myers (Design Director) to develop the tone of voice, motion system, brand property, and campaign assets. The result is a flexible brand that lives across digital, physical, and environmental spaces, from signage and social to merch and animated content helping, Co-op shift from retail into culture with a voice that resonates deeply with the city it was built for.

2021

Lead Designer