Woodland Trust

The Woodland Trust’s Plant More Trees campaign was designed to reach beyond its traditional base and inspire a wider, more diverse audience to take climate action. Backed by research and strategy from White Crow, the campaign focused on engaging young people and first-time supporters without losing the trust of its core followers.

As Head of Design at Creature London, I led the creation of a bold and flexible campaign system that made the message clear and urgent. We used all-caps typography, vibrant colours, people-first photography, and protest-style visuals across digital, print, and physical touchpoints. The work retained the oak leaf logo but gave the brand a sharper, more inclusive presence built to drive real action.

2022

Head of Design